Since 1985, we have been offering new and innovative itineraries to travelers who

are looking for unique, authentic experiences.  Any tour operator can sell you a tour to

anywhere you want to go, but not any company would take you behind the scenes and offer

you an experience you can’t get on your own.  We want to connect you to new cultures and cuisines, fascinating people, and out of the way places. Main Street Tours is dedicated to the idea that tours should go beyond just sightseeing.  We believe that it’s all about having an experience that you will never forget and traveling from Main Street to the road less traveled.

At Main Street Tours, we are dedicated to providing quality tours and excellent customer service for our clients.  We believe in building relationships and want to make your travel dreams come true.

Founded in 1985, by Laurie Lincoln, Main Street Tours has always focused on providing quality, affordable tours for groups throughout Southern California. Specializing in day trips and multi-day itineraries for groups, Main Street Tours publishes a 200+ page “Private Group Tours” annually for group leaders.

In 1997, Main Street Tours expanded its product line to include receptive programs such as the “Rose Parade Experiences” and “Majestic Northern California Coast” for clients from outside Southern California.

In addition to our catalog of tours for Southern California groups, we now offer a complete schedule of Guaranteed Departure tours throughout the world for individuals and groups.

Our knowledgeable staff of tour planning professionals is ready to assist you.  Share our passion for travel and contact us today.

Our Mission Statement
Our mission is to broaden the horizons, exceed the expectations, and enhance the lives of our travelers

with authentic, unique, and enriching experiences and innovative itineraries.

Our travelers will feel as though they are not just customers, but a part of our family.


Registered California Seller of Travel #1014358-40
Main Street Tours is registered by the State of California as a “Seller of Travel” with the Office of the Attorney General. Our registration number is 1014358-40. Registration as a seller of travel does not constitute approval by the State of California. As required by the State, all passenger deposits must be directed into a business client trust account. If you have any questions, please feel free to contact the Office of the Attorney General, Seller of Travel Program, State of California Department of Justice, Attn: Public Inquiry Unit, P.O. Box 94225, Sacramento, California 94244-2550.

In the unlikely event of Main Street Tours’ default, you may be eligible for a refund of up to $15,000 from the California Travel Consumer Restitution Fund. If you were located in California at the time of your purchase, and your purchase included air or sea transportation, you have a right to make a claim against the Fund for a refund of any money paid to Main Street Tours that is due because of Main Street Tours’ bankruptcy, insolvency, cessation of operations, or material failure to provide the transportation or travel services sold. The claim must be filed within 60 days (or in some limited circumstances, within one year) after you become aware of your loss. For a claim form and additional information, write to: Travel Consumer Restitution Corporation, Post Office box 6001, Larkspur, California 94977-6001. 

We are a proud member of these industry associations:

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Shawn Willey
Shawn Willey
Jennifer Fall 2018
Jennifer Fall 2018
Rose Sablan
Rose Sablan

Tour Operations

Katrina 2
Katrina 2

Laurie Lincoln, is the founder, President/CEO. Laurie started Main Street Tours in 1985 with a goal of creating memorable experiences for older adults and facilitating new friendships. Her favorite part about working for Main Street is making people happy! “There is nothing I like more than when a traveler comes back from one of our tours and says they made new friends and saw something or did something they always dreamed of.”  Laurie has earned the distinctions of Certified Tour Professional (CTP) and Certified Tour Industry Specialist (CTIS).

Shawn Tokudomi, the General Manager, has been with Main Street Tours since 1995. She loves helping clients plan a memorable getaway. Shawn is Main Street Tours' go-to guru in the office when it comes to all things Main Street.

Jennifer Lum Lee, the Director of Marketing, also assists Laurie with Product Development. She has been with Main Street since 2005. Jennifer is constantly on the lookout for the new and exciting things coming to your area to introduce to your groups. She also handles all of their social media pages, so “Like” them on Facebook!

Rose Sablan manages Tour Operations. Rose has been with Main Street since 2010. She works closely with Shawn in planning, booking, confirming, and reconciling all of their tours. She keeps the office and day-to-day operations running smoothly!

Katrina Martin assists with Tour Operations. ​Katrina is the newest member of the team. She joined the Main Street family in 2019. She is energetic and loves to travel. She supports the office with day to day tasks and helps manage Main Street's Circle of Friends Travel Club.