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Since 1985, we have been offering new and innovative itineraries to travelers who are looking for unique, authentic experiences.  Any tour operator can sell you a tour to anywhere you want to go, but not any company would take you behind the scenes and offer you an experience you can’t get on your own.  We want to connect you to new cultures and

cuisines, fascinating people, and out of the way places. Main Street Tours is dedicated to the idea that tours should go beyond just sightseeing.  We believe that it’s all about having an experience that you will never forget and traveling from Main Street to the road less traveled.

At Main Street Tours, we are dedicated to providing quality tours and excellent customer service for our clients.  We believe in building relationships and want to make your travel dreams come true.


Founded in 1985, by Laurie Lincoln, Main Street Tours has always focused on providing quality,

affordable tours for groups throughout Southern California. Specializing in day trips and multi-day

itineraries for groups, Main Street Tours offers more than 150 different itineraries for groups of

20 or more.

In 1997, Main Street Tours expanded its product line to include receptive programs such as the

Rose Parade Experiences” and “The Majestic Northern California Coast” for clients from

outside Southern California.

And finally, in 2017, Laurie's longtime dream of having a travel club open to everyone who wants

to travel with friends was realized when Main Street's Circle of Friends Travel Club was born.

The club has grown to more than 500 members with a full schedule of tours offered throughout

the year. 

Share our passion for travel and contact us today!

Our Mission Statement
Our mission is to broaden the horizons, exceed the expectations, and enhance the lives of our travelers

with authentic, unique, and enriching experiences and innovative itineraries.

Our travelers will feel as though they are not just customers, but a part of our family.


Registered California Seller of Travel #1014358-40
Main Street Tours is registered by the State of California as a “Seller of Travel” with the Office of the Attorney General. Our registration number is 1014358-40. Registration as a seller of travel does not constitute approval by the State of California. As required by the State, all passenger deposits must be directed into a business client trust account. If you have any questions, please feel free to contact the Office of the Attorney General, Seller of Travel Program, State of California Department of Justice, Attn: Public Inquiry Unit, P.O. Box 94225, Sacramento, California 94244-2550.

In the unlikely event of Main Street Tours’ default, you may be eligible for a refund of up to $15,000 from the California Travel Consumer Restitution Fund. If you were located in California at the time of your purchase, and your purchase included air or sea transportation, you have a right to make a claim against the Fund for a refund of any money paid to Main Street Tours that is due because of Main Street Tours’ bankruptcy, insolvency, cessation of operations, or material failure to provide the transportation or travel services sold. The claim must be filed within 60 days (or in some limited circumstances, within one year) after you become aware of your loss. For a claim form and additional information, write to: Travel Consumer Restitution Corporation, Post Office box 6001, Larkspur, California 94977-6001. 


Founder and President

We are a proud member of these industry associations:

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